How To Promote Mobile Apps on Google AdWords

earlier than we get into the information, there’s been a few confusion amongst entrepreneurs whether or not Google Adwords or AdMob is the excellent way to promote your cell app (iOS/Android). the quick answer is: Google AdWords.

each Adwords and AdMob permit you to run mobile deploy campaigns. however, AdMob’s predominant consciousness is on cell app monetization, think about it as a version of Google Adsense for cellular apps.

mobile installation campaigns on AdMob are plenty more constrained than on Adwords (the handiest upside is they is probably a chunk less complicatedwireless to setup). if you need the pleasant feasible consequences for your mobile installation campaigns, wi-fi use Google Adwords.

Step 1: Setup mobile app conversion tracking
The conversion tracking setup differs relying on whether you're promoting an Android or iOS app. this will get a chunk technical so you might have to ask your developer to deal with the integration for you.

the steps are dewiwireless in element in Google’s developers and help segment:

cell Apps Conversion monitoring and Remarketing (overview)
track Android app conversions
music iOS app conversions
It’s critical to get your monitoring setup wi-first so that it will be capable of reveal your cost per install. also, with out monitoring in region you gained’t be able to use the “conversion optimizer” characteristic which is vital to lower your price consistent with installation.

Step 2: Create a new campaign
cellular installation campaigns are to be had each at the seek and display network. each styles of visitors can paintings well for a cell app. on the seek network you will goal keywords related to your app, e.g. “iPhone todo app”. The show community is where you promote your app within other apps (in-app advertising).

For cell app advertising campaigns, the display network generally generates greater quantity than the search network. simply consider the amount of ad inventory that is available across hundreds of cell apps.

on this guide we can recognition on cellular installation campaigns at the display network.

From the Adwords interface, click on on the purple button and pick out “show network handiest”:
Step 3: select campaign kind “cellular app installs”
enter a campaign name, choose “mobile app installs” from the list of marketing campaign kinds. Then click on “choose app” and wi-fiwiwireless your app on the Google Play or Apple app save:
the next step is to customise your device focused on. this example suggests the options for an iOS app. comparable options are available for Android apps.

Step 4: customise your device targeting
select running system versions and tool fashions based totally on what is supported via your app. you could additionally pick to target precise cellular companies or c084d04ddacadd4b971ae3d98fecfb2a handiest connections.
if your cellular app has a massive wi-fi size, you possibly need to target c084d04ddacadd4b971ae3d98fecfb2a connections simplest.

Step wiwireless: 5 Bid approach, price range and location settings
select “recognition on installs” as your bid method, input your each day wiwireless and customise your u . s . and language settings.
after you are wi-finished, click on on “retain” at the lowest of the page.
Step 6: Create your wirelessrst advert group
the next step is to create your wi-first advert institution. input a call and goal CPA for your ad institution. The goal CPA refers to how a whole lot you are inclined to spend for one cellular app installation. It’s high-quality to aim a piece higher to begin with (e.g. $wi-five in line with set up) and decrease the CPA when you’ve received some visitors and installs for your marketing campaign. in case you start out with a very low goal CPA, AdWords may not supply your ads.
underneath your ad group name and goal CPA you can pick out the way to goal your apps. start off with the default putting “show my advertisements to all potential app customers”. once you have accrued some statistics for your marketing campaign you could create extra ad groups targeting particular categories within the app keep (placements).

Step 7: Create your commercials
inside the closingwireless step you create your commercials. you can select from one-of-a-kindwireless advert templates. “App install advert” is the very best way to get began because you don’t want any photograph or video creative.

Write your advert reproduction and click on overview and wi-fi:

Adwords will do a wireless take a look at to your conversion monitoring setup and wi-fi’re wiwireless

Thanks for reading